Yoga Marketing – Which Social Media Channels are Best to Market Yoga Classes?

Times right now are rough for fitness professionals with all the gyms and fitness centers closed due to the COVID-19 pandemic. Among the fitness professionals affected are yoga instructors. Due to these trying times, many fitness professionals decided to take their services online, providing tutorial videos, and even live online classes.

If you are into yoga and thinking of going the same route, then here are some of the online social media sites where you can market your yoga classes and videos.


Everyone and his brother nowadays have their own Facebook account, so it will be easier for you to reach more people. It is best to create a separate account for your online fitness videos and tutorials. Just add the people in your existing social circle and ask them to share your link with others.

The great thing about using Facebook is you can also upload your videos and host live online video streams on your account. Also, you can share your video streams from the other social networks you use.


Although Instagram does not have quite as many users as Facebook, it does have more people who are into yoga and similar alternative lifestyles. Here, you can network with other fitness professionals, not just yoga instructors, to help boost each other’s reach.

Moreover, Instagram is not just for pictures now. You can upload your tutorial videos onto the platform as well. It is even possible for you to host live videos here.


Although you only have a limited number of characters you can use per tweet, the thing about Twitter is that other people, even those who do not follow your account can see your tweets and social media campaigns. Just make sure to use the proper hashtags.

Fortunately, there are millions of yoga buffs from all over the world, so you just need to keep up with what is new in the world of yoga and use the related hashtags accordingly.


Not that many people are aware that one can also use Reddit for marketing online yoga classes. However, it can get tricky. First, you need to find the appropriate “subreddit” that you need to follow, learn to follow their rules, and then create posts asking for help from the other members. Subreddits like /r/yoga are full of people who are more than happy to help you out with networking and promotions.


There are so many different social networks that you can use to make your online presence more known. Times are tough nowadays, so you need to determine how to adapt in order to survive.

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