Yoga Marketing – Which Social Media Channels are Best to Market Yoga Classes?

Times right now are rough for fitness professionals with all the gyms and fitness centers closed due to the COVID-19 pandemic. Among the fitness professionals affected are yoga instructors. Due to these trying times, many fitness professionals decided to take their services online, providing tutorial videos, and even live online classes.

If you are into yoga and thinking of going the same route, then here are some of the online social media sites where you can market your yoga classes and videos.


Everyone has their own Facebook account these days, so it will be easier for you to reach more people. It is best to create a separate account for your online fitness videos and tutorials. Just add the people from your existing social circle and ask them to share your link.

The great thing about using Facebook is that you can also upload videos and host live online video streams on your account. Plus, you can share your video streams from the other social networks you use.


Instagram doesn’t have quite as many users as Facebook, but it does have more people interested in yoga and similar alternative lifestyles. Here you can network with other fitness professionals, not just yoga teachers. You just help each other grow your network and increase your reach.

Also, Instagram has become more versatile, as you can also upload your exercise videos to the platform and stream live videos.


Although you can only use a limited number of characters per tweet, the beauty of Twitter is that other people, even those who don’t follow your account, can see your tweets and social media campaigns. Just make sure you’re using the right hashtags.

Fortunately, there are millions of yoga fans around the world, so all you have to do is keep up with what’s new in the world of yoga and use the appropriate hashtags correctly.


Not so many people are aware that Reddit can also be used to market online yoga courses. However, it can get tricky. First, you need to find the right “subreddit.” You need to follow the rules of the subreddit and then create posts asking for help from the other members. Subreddits like /r/yoga are full of people who are happy to help you network and promote yourself.


There are so many different social networks you can use to promote your online presence. The market for yoga services is highly competitive, so you need to figure out how to adapt to reach your goal..

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